PROFESSIONAL EXPERIENCE

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Camden County College, Blackwood, NJ 7/17 – Current

Marketing Manager

• Lead Camden County College marketing and social campaigns to drive college event ticket sales, promote campus life, and build the brand for academic achievements.

• Create graphics and video strategies for all social media platforms, driving follower growth and increased content engagement.

• Collaborate with campus departments in developing an integrated marketing strategy and launch; provide updates throughout the production process to ensure launch stays on track and on strategy.

• Drive the end-to-end creative development process - shape the messaging strategy, design campaign graphics, shoot and edit videos, lead production for all assets (social graphics, website ads, flyers)

• Oversee creative studio deliverables - partner with PR Director on production schedule, determine print quantities, instructions, and final production.

• Develop and implement brand standards across the college to ensure brand integrity and consistency.

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Baldwin Publishing, Washington Crossing, PA . 9/16 – 1/18

Graphic Designer

• Designed custom illustrations and wellness infographics for healthcare entities, enhancing content marketing efforts.

• Edited videos for in-house nutrition demonstrations, contributing to promoting healthy lifestyle initiatives.

• Implemented a file asset management system to streamline workflow and improve productivity.

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AmeriHealth Caritas, Philadelphia, PA . 5/11 – 9/16

Senior Graphic Designer

• Led design initiatives for pharmacy benefits management and behavioral health lines of business, delivering impactful marketing collateral.

• Developed creative design packages for new business pitches, contributing to acquiring key clients.

• Directed video initiatives and art-directed photo shoots for corporate clients, ensuring high-quality visual content.Developed creative design packages for new business.

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Merck, Upper Gwynedd, PA 2/11 – 5/11

Graphic Designer

• Directed the design of healthcare education collateral, ensuring alignment with brand guidelines and educational objectives.

• Initiated style guides for in-house designers, enhancing consistency and efficiency in design processes

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Bank Of America, Wilmington, DE 2/10 – 1/11

Art Director (Enterprise Creative Solutions)

• Created marketing, advertising, and interactive media campaigns from concept to completion, increasing brand visibility and customer engagement.

• Organized and facilitated meetings with clients and designers, fostering effective communication and collaboration.

• Collaborated with cross-functional teams, including Production Artists/Electronic

• Designers, Art Directors, Copywriters, Account Executives, proofreaders, and

• supervisors to deliver high-quality projects on time and within budget.